Visit Maldives Showcases Exclusive Travel Experiences for Chinese Market at BITE 2025

Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) is showcasing the country's unique travel experiences to Chinese holidaymakers at the Beijing International Tourism Expo (BITE) 2025. The expo is being held from June 27 to 29 at the China International Exhibition Center (Chaoyang Venue), where MMPRC is participating alongside six key tourism partners to reaffirm the Maldives’ position in one of its most vital tourism markets.

The Maldives is represented at Stand 6T11, offering engaging experiences including immersive photo opportunities, promotional video displays, and direct business-to-business meetings with travel trade professionals. Co-exhibitors include Try Maldives Holidays, Plumeria, Sun Siyam Travels, ICOM Marina Sea View, Diamonds Thudufushi Beach & Water Villas, and Courtyard Maldives. These partners are highlighting the breadth of Maldivian hospitality—from intimate boutique getaways to luxurious full-service resorts.

MMPRC’s presence at BITE 2025 reflects the destination's strategic push to build on momentum in the Chinese market. As of June 11, 2025, the Maldives has welcomed 122,088 visitors from China, following a total of 263,340 Chinese arrivals in 2024. China remains the leading source market for Maldivian tourism this year.

The Maldives' participation in BITE 2025 aligns with a broader calendar of targeted promotional activities throughout China. This includes major digital campaigns, collaborations with top tour operators, and media familiarisation visits. Initiatives such as Visit Maldives Week in China and participation in regional travel trade forums continue to strengthen the country’s brand visibility and support sustainable market growth.