Asiacell and Paris Saint-Germain Sign Historic Multi-Year Partnership in a First for Iraqi Business on the World Stage

Iraq's leading telecommunications operator Asiacell has announced a groundbreaking multi-year strategic partnership with Paris Saint-Germain (PSG), one of the most globally recognised football clubs in the world, in a deal that marks a defining and historic moment for Iraqi business on the international stage.

The agreement was formalised during a signing ceremony held at the iconic Parc des Princes in Paris, and represents the first time an Iraqi company has entered into a partnership of this scale with a global sports club, making it a landmark moment not only for Asiacell and its parent group Ooredoo, but for the entire nation of Iraq.

The ceremony was attended by Asiacell's Chief Executive Officer, the Group Regional Chief Executive Officer of Ooredoo, and the Chief Revenue Officer of Paris Saint-Germain, reflecting the high-level significance attached to the partnership by both organisations.

The announcement also arrives at a moment of immense national pride, coinciding with Iraq's national football team having qualified for their journey to the world stage, adding an extra layer of sporting significance to an already historic occasion.

Under the terms of the agreement, Asiacell will serve as PSG's premium partner in Iraq, with the collaboration designed to evolve and elevate both brands within the Iraqi market, creating compelling experiences for fans and customers alike.

A Statement of Ambition for Iraq

Reflecting on the significance of the partnership, Asiacell CEO Amer Sunna delivered a powerful message of national pride and ambition. "This partnership is more than a sponsorship. It is a statement that Iraqi business has earned its place on the world stage. We are proud to be the first Iraqi company to write this chapter, and proud to do it in a way that celebrates Iraq's own footballing heroes alongside some of the greatest names in world football. Asiacell has always believed that Iraq deserves the best. Today, we are bringing the best to Iraq," he said.

Ooredoo's Support for a Bold New Chapter

Sheikh Nasser Bin Hamad Al Thani, Group Regional Chief Executive Officer at Ooredoo, praised the boldness of the initiative and its alignment with the group's wider philosophy. "Asiacell's partnership with Paris Saint-Germain reflects the bold, market-leading approach we champion across Ooredoo Group. We are proud to support Asiacell as it opens a new chapter for Iraqi business on the global stage, and we look forward to the experiences this partnership will bring to customers across Iraq," he said.

PSG Welcomes a Strategic Partner in a Dynamic Market

Richard Heaselgrave, Chief Revenue Officer of Paris Saint-Germain, expressed the club's enthusiasm for deepening its connection with fans in the Middle East through the partnership. "Paris Saint-Germain is a club that connects with fans on every continent. Welcoming Asiacell as a partner strengthens our presence in one of the Middle East's most dynamic markets, and we are proud to do so at such a historic moment for Iraqi football," he said.

Together, the Asiacell and PSG partnership stands as a powerful symbol of Iraq's growing confidence on the global stage, bringing world-class football culture closer to millions of Iraqi fans while signalling that the country's leading businesses are ready to compete and collaborate at the highest international level.