Dhiraagu Unveils "Ailee Gulhun" as Its Ramadan 2026 Theme, Celebrating Family Connections With Exclusive Offers, Events, and a Special Short Film

Dhiraagu has officially launched its Ramadan 2026 campaign, unveiling the heartfelt brand theme "Ailee Gulhun" at a special press conference, accompanied by a rich lineup of exclusive offers, community initiatives, and cultural events designed to bring families and communities across the Maldives closer together throughout the holy month.

A Theme Rooted in Family and Connection

Speaking at the press conference, Mohamed Mirshan Hassan, Director of Brand and Marketing Communications at Dhiraagu, articulated the spirit behind this year's campaign. "As the Nation's Connection, Dhiraagu brings together families and communities across the Maldives, enabling meaningful moments and lasting connections. This Ramadan, our brand theme 'Ailee Gulhun' places family connections at centre stage, reminding us of the importance of staying close to our loved ones and strengthening those bonds, no matter the distance. To support this spirit of connection, we have introduced a series of exciting promotional offers and activities for our customers throughout the holy month. We wish all our customers and their families a blessed and peaceful Ramadan and share our warmest greetings," he said.

A Season Full of Exclusive Offers

Dhiraagu has introduced a comprehensive range of special offers to make this Ramadan more connected, rewarding, and meaningful for its customers:

Crack a Kaashi and Win a Trip to China: Customers can earn 2GB of free data daily through the DhiraaguApp by cracking a coconut kaashi. Participating every day throughout Ramadan also enters customers into a draw for a chance to win a holiday trip for two to China.

Unlimited Data for Tharaaveesdhan: Dhiraagu mobile customers can enjoy unlimited data during Tharaaveesdhan by activating any monthly add-on, or by opting for a special add-on priced at just MVR 35 for one day or MVR 199 for 28 days, usable daily from 9:00 PM to 1:00 AM.

Unlimited Free Calls or Data During Haarudhan: Every night between 1:00 AM and 4:00 AM, Dhiraagu mobile customers can enjoy one hour of unlimited data or voice calls completely free, perfectly timed for the late-night Ramadan hours.

Upgrade to Limitehneh for Free This Ramadan: Customers can upgrade their fibre broadband connection and enjoy higher speed internet at the same price for two months, making it the perfect time to enhance home connectivity.

Connect Your Family With Salhi Aailaa: Share up to 30GB of data with up to four loved ones and conveniently manage usage within the family, keeping everyone connected throughout the holy month.

Gift a Foodies Voucher: Customers can thoughtfully and conveniently gift Foodies vouchers to loved ones directly through the DhiraaguApp, spreading joy and generosity this Ramadan.

Donate a Meal: Through DhiraaguPay, customers can donate iftar packs to migrant workers in the Maldives, with distributions carried out in partnership with Mission for Migrant Workers Maldives.

Donate to a Family: Customers can also contribute to vulnerable families during Ramadan through DhiraaguPay in partnership with MOMS Aid, with donations going towards care baskets containing essential food items. Dhiraagu will kickstart the initiative by personally supporting 100 families.

Pay Fitr Zakat Conveniently: Customers can fulfil their Fitr Zakat obligation easily and securely through DhiraaguPay, accessible via the DhiraaguApp or the DhiraaguPay platform.

Events and Community Initiatives

Beyond the special offers, Dhiraagu confirmed that it will continue its beloved Gudi Fest and Thashibari Movement initiatives throughout Ramadan, bringing communities together across the Maldives in the true spirit of the season.

A Special Short Film to Mark the Season

The press conference concluded with the exclusive unveiling of a special short film crafted to highlight the profound importance of genuine family connections. Featuring popular Maldivian actors, the film thoughtfully reflects on generational impact and the timeless nature of staying connected with loved ones. The film will be officially released to the public on the first day of Ramadan, serving as a heartfelt reminder of what the season is truly about.